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NARTA & Samsung Stadium Sport Amplification

ClientClient nameYear2024AuthorAuthor nameShare

NARTA & Samsung Stadium Sport Amplification

Media Buying

Planning & Strategy

Evoking passion, the power and engagement of live sport is unmatched. Which is why for the third year in a row, Samsung Australia in partnership with Narta and Media Merchants launched their Game Changer Series in market via the impactful formats of In-Stadium Media. Proven to engage both audiences at the game, and extend to reach audiences watching at home via broadcast TV, it is a powerful format that increases brand salience, allowing brands to capitalise on the positive emotion and enthusiasm that accompanies live sport.


Promoting their Neo QLED 8K AI TV and its availability at key NARTA retailers, stadium advertising runs nationally across key AFL and NRL games, within both LED perimeter signage, and 30-second TVC placements across the Big Screen above the ground. Stadium activations include coverage across all states including Marvel Stadium and AAMI Park (VIC), Suncorp Stadium (QLD), Accor Stadium and Sydney Cricket Ground (NSW), and Optus Stadium (WA). To further extend upon the power of sport, activity was also planned across Fox Sports (online), Kayo, and through Fox Venues screens, which runs in over 4,200 hotels, pubs and clubs across Australia. Inclusive of the 2024 final series across both AFL and NRL, this further allows Samsung the opportunity to extend and round out their reach across both sporting codes, connecting with 79% of sport enthusiasts aged 18-44yrs as they watch the game when out with friends.


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