SLIP, SLOP, SLAP, SEEK and SLIDE!
Cancer Council is Australia’s leading cancer charity, working with and for the community across all cancers, for everyone affected by or concerned about cancer. Since 1998, their National SunSmart Schools program educates children on the importance of sun safety in primary schools nationwide.
To support Cancer Council, Media Merchants in association with Narta and Australia’s favourite air conditioner brands Fujitsu, Kelvinator, Panasonic, Teco and Mitsubshi, developed the Aircon Bonus Cashback campaign. The promotional cashback sought to provide a competitive bonus to consumers by gifting eligible purchases with an eftpos® gift card redeemable through a fully responsive microsite developed by Media Merchants. In addition to the cashback incentive, every eligible entry also included a $20 donation to the SunSmart Schools program.
The campaign was promoted on various media platforms including digital, social media, in-store POS, catalogues and national TVCs with retailer end tagging.