Bi-Rite ‘100 Hour Sale’ TVC

Bi-Rite ‘100 Hour Sale’ TVC

In the lead up to Christmas, Bi-Rite Home Appliances (in association with NARTA) briefed Media Merchants for a fast-paced TV ad with a strong call-to-action message that invited customers in-store during the holiday sales period.

With this brief, we developed the 100 Hour Sale TVC – a fast-paced, attention grabbing ad that featured all the categories applicable to the sale. The TVC included no pricing but instead focused on a call-to-action that promoted a sale that runs across the entire store.

TVC

TVC