Bi-Rite June EOFY Sale Catalogue

Bi-rite June EOFY Sale Catalogue

To support Bi Rite’s EOFY sale, the catalogue creative included the familiar face of Bi Rite man throughout the catalogue ‘ripping’ through the pages. Together with the newspaper style size/quality of the newspaper, it made for an effective feature that enhanced not only the print stock of the catalogue, but also the ‘run out’ theme of the catalogue. With a highly contrasting yellow/back background along with large product images and red call outs, the catalogue was a great tool to enhance the urgency of the EOFY sale.