Gerni is an iconic Australian brand known for both consumer and professional pressure washer devices. For the key sales period of Father’s Day, they required a strong TVC campaign that would help build sales momentum towards the warmer Summer months and Christmas. The TVC required strong Gerni branding in addition to showcasing the brand’s new range of products that would encourage Australian households to “love their stuff again!”
Utilising existing footage, Media Merchants re-worked the material to produce a TVC specifically catering to a national Australian audience through strong branding elements, classic retail messaging, retail pricing and a focus on product benefits. The TVCs were launched not only on Free-to-air, but supported as a wider media campaign which included online videos in the lead up to Fathers’ Day.