National Product Review Branding Campaign

National Product Review Branding Campaign

As part of the integrated marketing and branding strategy for National Product Review, Media Merchants lead a new branding campaign across TV (Free To Air & Subscription TV), Digital (Facebook, Instagram and YouTube), Print (Magazines) and Out Of Home Billboards. As the brand had been in market for over 12 months, the strategy behind the campaign and objective of creative and messaging, was to explain clearly and simply exactly how NPR can help consumers in the market. This being that it’s the go-to appliance review website to visit when you’re in the market for a new appliance.

Home Beautiful, Inside Out, Better Homes & Gardens and Gourmet Traveller Magazine Ad

Billboard

Retail Billboard

TVC

TVC