Nikon Giftcard Promotion

Nikon Giftcard Promotion

Nikon – one of the world’s leading camera brands – teamed up with MM to develop a campaign that saw customers who purchased selected DSLR cameras, receive a BONUS $100 in-store gift card to use at their store of purchase. To promote the campaign, MM developed, produced and managed a microsite that provided consumers with a portal to not only find out more information about the promotion but to also view product descriptions and product videos that demonstrated the sophistication and design of Nikon DSLR cameras.

In addition to the microsite, MM developed a series of POS to promote the product in-store, including A4 counterstands with battery operated blinking lights, digital panel banners, wobblers and A1 posters.

Website

Point of Sale

OOH

Point of Sale

Social Media

Web Banners