The Black Friday sale may have originated in the US, but has now well and truly hit Australian shores. Traditionally the busiest shopping weekend of the year, Black Friday has been embraced by many Australian retailers including Shaver Shop. Running for 3 days – from 7am on Friday 24th of November until 11:59pm on Sunday the 26th of November, Shaver Shop offered customers up to 75% off a huge range of its best sellers as well as Free Shipping on all online orders through 4x highly impactful eDMs.
Media Merchants designed, developed and deployed each eDM to the Shaver Shop database. Included was 1x teaser eDM which was sent primarily to generate hype, excitement and increase awareness around the upcoming promotion. And 3x sale eDMs designed to highlight the various products on sale, as well as the Free Shipping offer.
Overall, the campaign was a huge success and reinforced that strong creative was pivotal in capturing customers attention, generating clicks and driving online sales.
Visit the Shaver Shop website here: www.shavershop.com.au