Siemens has built its brand identity based on modern design, unique cooking innovations and seamless continuity. To further strengthen this status in the market, Siemens (in association with the NARTA group) requested we create a branded TVC to promote the launch of the iQ700 Built-In Appliances Range to a national audience. The key objective of the campaign was to drive customers to the Siemens website to locate stores that stock the NARTA exclusive range. The timing of the campaign was imperative by Siemens and NARTA as it aligned with not only the product launch but the key sales period for premium cooking appliances. Media Merchants looked into leveraging all these factors and booked a national Foxtel campaign for the TVCs. Utilising the product video provided by Siemens, we catered to the brief by editing the content into a 15 second TVC that featured key sale points of the iQ700 Built-In Appliances Range, ensuring the Siemens brand stood out during this traditionally competitive sales period.
In addition to the branding versions of the TVC, Media Merchants also offered retailer tagged versions for social media and digital banners for retailers to further promote the range on their website and social media platforms.