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Industry Leaders. Passionate. Responsive.

MM Story

Where it all began

Media Merchants was founded in 1999 by James Fitzgerald in a small office located in Stones Corner, Brisbane. Leaving his Sales Manager role in Sydney at Network Ten, James sought to create a new media agency offering, focused on results driven advertising solutions for clients needing immediate and tangible outcomes.

Later in 1999, Michael Gee joined Media Merchants to enable MM to expand it’s service offering to include Creative, Print, TVCs and Digital.

The business quickly grew and in 2003 Justine Butler joined MM, and was instrumental in the growth, development and sophistication of the Media department.

Over the years, the business and team have grown, but the founding agency values of honesty, integrity and transparency remain a vital pillar of the agency today, in addition to our dedicated passion for our clients and industry partners. We have a long-standing reputation in market with clients and suppliers alike as a business of integrity and enviable team culture.

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The business today

Embracing our popular moniker and reflecting our evolution beyond being a media only business, MM today is a vibrant and energetic collection of eclectic and exceptional people who love what they do.

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Who are we?

We are a collective of passionate advertising professionals, dedicated to reinvigorating the agency/client relationship.

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What we do?

Strategy and insight, media channel planning and buying, performance digital, content production, creative services and digital production.

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Why us?

Because you deserve an agency partner with a stable team of industry experts who are passionate about your business. Responsive service teams to deliver swift and actionable advertising solutions.

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Global resources powered by independent thinking. We bring the insight required to connect with modern consumers, combined with MM ingenuity to further maximise your results.


Channel strategies that know how to harness the best mix of an ever-evolving landscape. Supported by a trading team that knows how to hustle and buy in a dynamic market.


Our performance experts deliver data driven results that support both short- and long-term business goals across established and emerging digital platforms. MM’s resourceful team allows us to optimize in real time and provide full transparency across our client’s data via customized dashboards.


Website and digital content builds strike the balance between superior functionality and positive user experience. We offer full development teams in house, working closely with our Performance and Creative teams.


Our team of creative designers collaborate closely with you, building a partnership that encourages open communication and idea sharing. Our house of designers, copywriters, visual artists, and TV producers excel as one team, efficiently executing multiple creative campaigns without compromising on quality.


MM specialty lies in crafting creative, targeted bespoke content that resonates with your audience, while our adept use of media and performance tools ensures that your content reaches an amplified audience.

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The Fundamentals

What makes MM the agency it is,

and one our staff are proud to be part of.

Full Service

All services in house. Insights, Media, Creative, Performance, Digital and Content. An end-to-end client solution for clients who want a swift and scalable partner.

People First

We care for our staff so they care for you. Happy and engaged teams that are passionate about what they do and who they do it for.


For over 24 years MM has been recognized as an agency of integrity and enviable business culture. An organization of people our clients and suppliers enjoy working with.


Our mission is to reinvigorate the agency and client relationship. To be more than the expected. Go above and beyond. We are passionate and responsive partners working as an extension of your team.


We are experts in connecting you with everyday Australians. We've been doing it for over 24 years with some of Australia's biggest and best-known brands.


Our Leadership Team

Media Merchants James Fitzgerald
Michael Gee

Michael Gee

Managing Partner
Justine Butler
Thomas Quayle

Thomas Quayle

Head of Operations - Sydney
Adil Arif

Adil Arif

Head of Performance
Katie Schmid: Sydney Studio Manager at MM
About Us

Fast Facts

Team Members across our Sydney and Brisbane offices.
Years is the average tenure of MM Staff.
of our team have been at MM over 10 years. This esteemed club continues to grow, and we celebrate them at an exclusive lunch every year!
0 %
of our clients have been with MM for more than a decade.
Industry Leaders. Passionate. Responsive.
Media   Performance    Digital   Creative   Content

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