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Global resources powered by
independent thinking and ingenuity.


Our Approach

We unlock insights from global and local resources and then apply real world ingenuity and experience to create advertising campaign strategies that deliver impact and action. With decades of experience advertising to everyday Australians our strategies reach the right audiences in ways that are authentic and meaningful.

Our partnership with OMG offers clients access to big agency research, data and tools, but with the service and attentiveness of an independent. The MM insight process ensures the approach to solving client business challenges is done with a clear and comprehensive understanding of your unique category and consumer dynamics.

Drive positive action, sentiment and results by making an inspired connection with the consumers that matter most to your business.

Building a Strategic Blueprint


Resource Categories


Industry & Market

We access qualified 3rd party research to identify ad spend trends, category market share, trends and competition, local and global case studies.



Working directly with Roy Morgan Single Source Data, our teams access all the latest in consumer media consumption, attitudes and activities, product and purchase intent and behaviours and technology adoption.


Purchase Decision Making

Data to understand path to purchase triggers and barriers. Modes of influence, channels of value and behavioural biases.


Online Behaviour & Social Adoption

Consumer digital confidence levels, engagement with emerging social platforms, content and category online trend mapping.


News & Insights

The latest news and insights from the industry, publishers, technology partners and data resources.


Latest News

Berry Tasty: MM Partners with Berries Australia for Australian First ‘Berry Basket’ Campaign
The new “Berry Basket” campaign is the first work by creative and production agency, Media Merchants, after the agency was successfully awarded Berries Australia creative in a competitive…
MM Sydney Tackles Sustainability, Supports Clean Up Australia
The MM Sydney team recently banded together to focus on sustainability with their end-of-month team ‘social event’. Team building with a difference, MM Sydney engaged with Claire Turner…
Jimmy & Pru donate for World Kindness Day
Adland gets its kind on for World Kindness Day in latest campaign via VML, Wavemaker, ACM, Paramount, Media Merchants and more
The Media Merchants Sydney team has a new home, having recently relocated to the Rhodes Corporate Park, in the Inner West of Sydney. The move coincides with the…
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