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Global resources powered by
independent thinking and ingenuity.


Our Approach

We unlock insights from global and local resources and then apply real world ingenuity and experience to create advertising campaign strategies that deliver impact and action. With decades of experience advertising to everyday Australians our strategies reach the right audiences in ways that are authentic and meaningful.

Our partnership with OMG offers clients access to big agency research, data and tools, but with the service and attentiveness of an independent. The MM insight process ensures the approach to solving client business challenges is done with a clear and comprehensive understanding of your unique category and consumer dynamics.

Drive positive action, sentiment and results by making an inspired connection with the consumers that matter most to your business.

Building a Strategic Blueprint


Resource Categories


Industry & Market

We access qualified 3rd party research to identify ad spend trends, category market share, trends and competition, local and global case studies.



Working directly with Roy Morgan Single Source Data, our teams access all the latest in consumer media consumption, attitudes and activities, product and purchase intent and behaviours and technology adoption.


Purchase Decision Making

Data to understand path to purchase triggers and barriers. Modes of influence, channels of value and behavioural biases.


Online Behaviour & Social Adoption

Consumer digital confidence levels, engagement with emerging social platforms, content and category online trend mapping.


News & Insights

The latest news and insights from the industry, publishers, technology partners and data resources.


Latest News

Explained Copywriting
Explained: Copywriting & How It Can Benefit Your Business
Get creative when it comes to your business’ advertising with words that establish a connection and communicates with your customers. At MM, we offer copywriting services to help…
Decoding TV Advertising
Hitting the Right Target: Decoding TV Advertising
With many TV advertising options available (Linear, BVOD, SVOD and Total TV), it’s difficult to know where to start. Here, we’ll share the ways in which each TV…
Media Merchants Podcasts
The rise of the “Pods” and digital audio in Australia
It’s official, we are a nation of audio addicts. According to findings from the Infinite Dial 2023, Australia leads the world in digital audio listening.
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