Google has officially launched AI Mode, its most advanced and conversational search experience yet and it’s starting to roll out across the country from today, Wednesday, 8 October 2025. Official Google Blog
What Exactly Is Google AI Mode?
Google AI Mode is a reimagined search experience that allows people to have a conversation with Google – not just type a keyword.
You can now:
- Ask complex, layered questions in natural language.
- Continue the chat with follow-up questions.
- Upload images or use voice to explore topics.
- Get smarter, synthesized summaries – complete with reliable links and context.
It’s built on Google’s Gemini AI model and designed to make powerful AI search accessible to everyone. Instead of scrolling through endless blue links, you’ll get context-rich answers faster, plus the ability to go deeper on what really matters.
How the Search Experience Is Changing
This launch marks a significant shift in how people will interact with the internet.
Here’s what stands out about AI Mode:
- It’s conversational.
You can ask follow-ups like, “What about big capacity fridges?” or “Can you show me similar options under $2000?” – and Google keeps the context of your previous queries. - It’s multi-modal.
You can search using words, voice, or even images – like snapping a photo of a product or location and asking for recommendations or reviews. - It’s comprehensive yet personal.
The answers blend AI reasoning with real-time search data, so you get the depth of generative AI and the reliability of Google’s index.
It feels like discovery, not search.
Instead of looking for a link, users can explore ideas, compare options, and learn more fluidly – almost like talking to a knowledgeable friend who does the research for you.
Why This Matters for People and Brands
AI Mode will transform how Australians discover information, products, and services online.
For users, it means:
- Faster, more intuitive answers that feel natural.
- Fewer dead ends – if something’s unclear, you can just ask again.
- Deeper insights – Google breaks your question into multiple parts and brings together the most useful responses.
For brands, it’s an opportunity to be found differently.
While traditional search still matters, visibility will increasingly depend on how well your brand content answers real user questions and fits into conversational journeys.
But most importantly, it’s about experience, being part of how people explore topics and make informed decisions.
What Happens to Ads?
Google has confirmed that ads will continue to run as usual for now. This initial AI Mode rollout won’t change where or how your ads appear.
However, it’s clear that AI-enhanced experiences are the future. Google hinted that it’s exploring new ad experiences within AI Mode, designed to feel more natural and assistive – rather than interruptive.
That means in time, ads could become more conversational, context-aware, and seamlessly integrated into the flow of discovery.
What It Means for the Future of Search
AI Mode is more than just a feature update, it’s the beginning of a new phase of the internet: where search becomes conversation, and discovery becomes dialogue.
For digital marketers, creators, and brands, it means adapting to how people now ask, think, and explore.
We’ll likely see:
- Richer, context-based journeys replacing one-off keyword searches.
- More engagement happening inside AI-generated summaries.
- Greater emphasis on helping users explore instead of just click.
We believe this evolution is exciting. It opens doors for more authentic engagement and storytelling through content, visuals, and meaningful interactions.
Ready for the New Search Era?
As search becomes more human and intuitive, so must our approach to digital marketing.
If you want to understand how AI Mode will impact your brand visibility, online discovery, or customer journey – let’s talk. We’re already helping businesses prepare for the shift in AI-powered search and conversational marketing.
Book a Free Consultation
Explore Our Performance Marketing Services
Let’s make your brand discoverable in the new world of AI Search Experiences.
