Media Merchants has become the agency of record for independent Northern Rivers brewery Stone & Wood after a competitive tender in Brisbane.
In the first external partnership for Stone & Wood, Media Merchants will assist the brewery’s marketing team with media planning and trading.
Media Merchants’ managing director, James Fitzgerald, said the win was helped along by an alignment in culture.
“Stone & Wood were looking for an agency who had the right cultural fit, an entrepreneurial spirit, and client-first thinking, who could also produce best-in-class media trading outcomes,” said Fitzgerald.
“We’re thrilled to partner with a business who has embarked on such a purposeful and conscious business journey. Their values closely align with our own, and they share a great connection with their community, which is important to Media Merchants. We love their beer too, so every member of our team is excited, to say the least.”
Currently all marketing functions are handled in-house by Stone & Wood, but the brewery is looking to expand brand awareness of its properties by appointing an agency.
“We’re excited to partner with Media Merchants and utilise their team’s expertise in media buying,” said Jasmin Daly, Stone & Wood’s communications and community manager.
The win comes shortly after Media Merchants was named the media agency for Melbourne-based Total Tools after a competitive pitching process in June.
[1] Source Mumbrella
