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Priceline launches Australia’s biggest beauty playground

Media Merchants and Priceline

Priceline Pharmacy has kicked off its biggest marketing campaign of the year, ’30 days of fashion and beauty’.

The retailer has partnered with Bauer Media as a diamond sponsor for the seventh year running.

This year, the campaign will see Priceline’s 360 stores turned into ‘Australia’s biggest beauty playground’, and next Thursday Sydney’s Martin Place will be turned into a life-sized beauty playground for the day.

Mark O’Keefe, general manager of marketing at Priceline’s parent company API, said: “This is a campaign we’ve been proud to support since its inception seven years ago. Across the entire month of September we connect with millions of Australian women across multiple platforms – be that through special events around the country, instore promotions and beauty workshops, or special catalogue offers.”

The campaign also features TVCs, magazine advertising, beauty editor in-store events, ‘how to’ online videos and social media activity.

Agency: Working Girls Creative; media: Media Merchants; digital: Hot Glue; PR: Res Publica 

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