Approach
With a strong digital strategy already in place, Wrinkles Schminkles were looking to test additional media in-market with a small and targeted budget. With a specific target audience of Women 35+ looking for a non-invasive wrinkle treatment that delivers, a broadcast video on demand partnership with top performing programme, Married at First Sight, was recommended.
Amplification
Audience analysis showed Married at First Sight to be in perfect alignment with Wrinkles Schminkles key target demographic, with broadcast video on demand chosen for its ability to target key geo areas efficiently. Non skippable 30sec video ran in key markets to promote the product across the season, delivering exceptional results and targeting this key audience through a relevant format where the message would be received favourably.
