National Product Review x Breville Creatista
NPR Breville Creatista Campaign
NPR Breville Creatista Campaign aimed to drive product awareness and interest in Nespresso’s coffee machine range. MM targeted the coffee enthusiasts who loves café style coffee at home and try their hands on the ‘Latte Art’ using our user-friendly products during the pandemic.
Strategy
Our strategy utilised various platforms, including a National Product Review video featuring Sofie. This showcased key features and benefits of the range and educated audience on using the POD steam wand, allowing customisation with over 20 blends, saved preferences and digital accessibility.
We leveraged mediums like Subscription TV, ARE Media Print buy, NewsCorp digital, social media, eDMs, articles, and website competition to engage the audience.
Results were impressive, over delivering in TV impressions and digital impressions, reflecting a successful engagement.
Elevate the home coffee experience amidst Covid concerns.
MM designed the master creative that shows joyful Sofie savouring her latte in a home kitchen. The content centres around the ‘Personalise’ aspect, enticing the audience to delve deeper for insights. The article discusses product features, benefits, and promises the audience of an unparalleled coffee journey.
Experience the Ultimate Convenience.
The primary focus of the press ad was to convey how convenient it is to brew yourself coffee, exactly the way you love. It presents the diverse Breville product range with its features that empowers you to customise, encourage your coffee artistry, save your signature options digitally, and indulge in over 20 irresistible smooth and silky coffee blends.