Paid Audio Services
Paid Audio Services That Drive Measurable Growth
At Media Merchants, we help brands connect with audiences through the power of sound. Paid audio campaigns offer a highly immersive and personal way to reach people, whether they’re streaming music, listening to podcasts, or using voice platforms. By combining creativity, audience insights, and data-driven optimisation, we deliver campaigns that resonate and convert.
In an era where personalisation and privacy go hand in hand, first-party data plays a crucial role in shaping smarter, more effective audio strategies. As third-party cookies phase out, leveraging your own customer data allows us to build precise audience segments, tailor messaging to real listener behaviours, and create meaningful moments that drive results. Whether you’re looking to strengthen brand awareness or increase conversions, our paid audio services use first-party insights to ensure your brand’s voice reaches the right ears—securely, efficiently, and at the right time.
Our Key Focus
Streaming Audio Advertising.
Platforms like Spotify and iHeartRadio provide unmatched access to engaged listeners across music and podcasts. We create dynamic audio ads that blend seamlessly into listening experiences, using precise targeting options such as demographics, interests, real-time context, and your brand’s own first-party audience data. This ensures your message reaches the most relevant listeners based on genuine customer insights.
Podcast Sponsorships & Ads.
Podcasts offer highly engaged, niche audiences that trust their hosts. Our team connects your brand with the right shows and develops creative ad spots or sponsorship integrations that feel authentic, helping you reach listeners in a more meaningful way.
Voice & Smart Speaker Advertising.
With the rise of voice-activated devices like Amazon Alexa and Google Home, smart speaker advertising is becoming an increasingly effective channel. We help brands tap into these platforms with creative campaigns that capture attention in a hands-free environment.
Data-Led Optimisation.
Audio campaigns are measurable and adaptable. From tracking ad impressions and completion rates to monitoring engagement and conversion lift, we continuously refine your campaigns to ensure every message is heard and acted on. By securely integrating your first-party data, we can precisely target high-value audiences or exclude existing customers, maximising reach and efficiency across every campaign.
Our Paid Audio Services
We provide full-service paid audio campaign management, ensuring your brand is heard across leading platforms and channels.
Our services include:
- Spotify audio ad campaigns.
- Podcast sponsorships and host-read ad placements.
- Smart speaker and voice-activated advertising campaigns
- Programmatic audio ad buying for precise targeting
- Creative scriptwriting and professional voiceover production
- Conversion tracking, engagement analysis, and reporting
- Ongoing optimisation and A/B testing for message effectiveness
Why Choose Media Merchants for Paid Audio Services?
Access to premium audio platforms including Spotify, iHeartRadio, and leading podcasts.
Creative and production expertise for high-quality ad content.
Tailored campaigns built for engagement and performance.
Data-driven reporting that measures real impact.
Let’s Talk Paid Audio
Paid Audio Work
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