Paid Media Services
Paid Media Services That Drive Measurable Growth
At Media Merchants, we are a full-service paid media and paid search agency that helps brands grow using data-driven strategies and first-party data (1PD) insights. Our team combines creativity, advanced technology, and deep platform expertise to deliver high-performing paid search campaigns on Google Ads, Bing Ads, and other channels. By leveraging first-party customer data, AI-driven targeting, and automation, we ensure your campaigns reach the right audience at the right time, driving conversions and measurable ROI. From Performance Max and Smart Shopping campaigns to Standard and Dynamic Search campaigns, our approach ensures every ad dollar works harder, while keeping your brand ahead in a rapidly evolving digital landscape.
Our Key Focus
Google Ads Management
Our certified specialists design and manage paid search campaigns through Google Ads campaigns that align with your business goals. From high-intent search campaigns to impactful video placements on YouTube, we build strategies that maximise visibility and conversions. Leveraging Performance Max, Display, and Shopping campaigns, we create a multi-channel presence backed by precise conversion tracking and ongoing optimisation.
Bing Ads Campaigns
Bing Ads offers a valuable opportunity to tap into a distinct audience base across Microsoft properties, often with lower CPCs than Google. Our team ensures you gain the benefits of this platform with full campaign setup, management, and optimisation. By expanding your reach beyond Google, Bing Ads provides a cost-effective way to capture incremental leads and sales through paid search campaigns across Microsoft’s network.
AI-Driven Paid Media
We harness the power of AI and machine learning to elevate campaign performance. From predictive audience targeting to automated bidding strategies, our use of tools like Search Ads 360 (SA360) ensures your ads adapt in real-time. By integrating 1PD into campaign strategies, we create highly personalised ads that reach your most valuable customers with precision, strengthening engagement and ROI. With dynamic creative optimisation, your brand can consistently deliver relevant messaging that drives stronger engagement and ROI.
Data-Led Optimisation
Performance is at the heart of everything we do. We provide detailed reporting across ROAS, CTR, and conversions, giving you complete transparency into campaign success. Through structured A/B testing, creative refreshes, and budget optimisation, we continually refine your campaigns to keep them competitive in a rapidly changing digital landscape.
Our Paid Media Services
We offer a full suite of paid media services designed to drive traffic, generate leads, and grow sales. Every campaign is built on strategy, supported by data, and refined for performance.
Our services include:
- Google Ads campaign management: Search, Display, YouTube, Shopping & Performance Max
- Bing Ads campaign setup and optimisation
- AI-driven bidding and targeting strategies
- Audience segmentation and retargeting campaigns
- Conversion tracking and in-depth reporting
- A/B testing and creative optimisation
- Cross-platform integration with social and display networks
- Advanced campaign management using SA360, DV360, and CM360 for enterprise-level performance and cross-channel optimisation
- Leveraging first-party data for precise audience targeting, retargeting, and personalisation across all campaigns
Our Paid Media Tech Stack
At Media Merchants, we go beyond standard campaign management by leveraging enterprise-grade tools that give your brand an edge.
- Search Ads 360 (SA360): We use SA360 to efficiently manage large-scale paid search campaigns across Google and Bing, enabling advanced bidding strategies, budget management, and cross-channel attribution. This ensures your campaigns are optimised for both scale and precision.
- Display & Video 360 (DV360): With DV360, we deliver programmatic display and video campaigns that extend reach across premium inventory. From advanced audience targeting to brand-safe placements, DV360 allows us to drive awareness and conversions through data-led media buying.
- Campaign Manager 360 (CM360): Our team uses CM360 for campaign tracking, attribution, and measurement. By centralising data across channels, we provide clear insights into what drives results, ensuring transparency and smarter budget allocation.
By combining these tools with first-party data and our strategic expertise, we deliver campaigns that not only reach the right audiences but also provide advanced optimisation, reporting, and ROI tracking that standard platforms can’t match.
Why Choose Media Merchants for Paid Media Services?
Certified Google Premium Partners with deep platform expertise.
Cross-channel capability across Google Ads, Bing Ads, and beyond.
Specialists in enterprise paid search management through SA360, DV360, and CM360.
Customised strategies tailored to your goals and industry.
Transparent reporting with insights that matter to your business.
Proven expertise in leveraging first-party data to maximise audience relevance, drive conversions, and improve campaign ROI.
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