Programmatic Advertising Solutions
Programmatic Advertising That Performs -Transparent, Data-Led, and Scalable
At Media Merchants, we specialise in delivering programmatic advertising solutions that provide targeted and relevant reach to maximise performance across multiple technology stacks. Whether you’re looking to leverage Google Marketing Platform (DV360, CM360) or other leading demand-side platforms (DSPs), our expert team ensures seamless execution tailored to your business needs.
First-party data is your most powerful asset - and we help you unlock its full potential.
With increasing privacy regulations and the shift towards a cookieless future, first-party data has never been more critical. We help businesses unlock the full potential of their CRM, website, and customer interaction data, ensuring highly targeted and effective campaigns. Our approach to first-party data onboarding, segmentation, and activation allows brands to:
- Deliver personalised, data-driven messaging.
- Improve audience retention and conversion rates.
- Maintain compliance with privacy regulations while enhancing ad effectiveness.
Tech-Agnostic. Results-focused.
Our programmatic solutions are platform-agnostic, giving us the flexibility to work across multiple DSP’s and technology providers to ensure the right platform is used to deliver successful outcomes tailored to a clients specific goals and objectives. We offer:
- Full GMP Integration: Including DV360, CM360, and GA4 for a holistic, data-driven marketing approach.
- Omnichannel Programmatic Activation: Covering display, video, CTV and digital out-of-home (DOOH).
- Customised Data Strategies: Tailored solutions using Google Customer Match, CDPs, and DMP integrations.
Transparency and Accountability
Transparency is at the heart of our approach. We ensure every dollar is accounted for, every impression validated, and every outcome measured.
Trust in the delivery of your programmatic investment is assured via:
- Clear breakdowns of media spend, campaign planned and delivered impressions.
- Campaign inventory overviews and accuracy in reporting against key metrics.
- Rigor in trading team process to assess campaign delivery actively and ensure brand safety and investment efficacy.
Why Choose Media Merchants for Programmatic?
Expert-Led Campaign Management.
Our programmatic specialists optimise campaigns for maximum efficiency and ROI.
Cross-Channel Activation.
From display to Connected TV (CTV) and DOOH, we deliver performance across every screen.
First-Party Data Expertise.
Helping brands transition to privacy-first marketing while maintaining effectiveness.
End-to-End Transparency.
Full access to reporting, insights, and true cost breakdowns.
