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Media Merchants Named Google Premier Partner — Here’s What That Means
Media Merchants has been officially named a Google Premier Partner — a recognition awarded to only the top 3% of digital agencies in each country. This designation reflects the depth…
Google Marketing Live – Sydney 2025
As expected, AI was the headline act. Google is leaning heavily into its positioning as having the best AI for the best ROI, and much of the day…
Media Merchants Expands Performance Marketing Team with Key Strategic Hires
Agency strengthens leadership in search and social following major client growth 30 June 2025 — Full-service independent agency Media Merchants has announced a trio of senior hires to…
Google’s August 2024 Core Update: A Deep Dive
Google’s August 2024 Core Update has officially rolled out, and it's creating quite a stir in the world of search engine optimisation (SEO). If you're managing a website…
The Power of Enhanced Ecommerce: Boosting Conversions and Optimising Marketing Strategies
In today’s digital marketplace, conversions are the lifeblood of any online business. Whether it’s making a purchase, filling out a form, or subscribing to a newsletter, these actions…
Google’s Cookie Phase-Out Delay: What Marketers Need to Know
The digital marketing landscape has been on high alert since Google announced its plan to phase out third-party cookies by 2022. However, recent developments have shifted the narrative.
Is the 60:40 Brand vs Marketing Split Still Relevant?
Finding the Perfect Balance: Is the 60:40 Brand vs Marketing Split Still Relevant?
There’s a fine line that businesses tend to dance around when it comes to the…
Every Brand’s Secret Weapon: Content Marketing
In a competitive marketplace, businesses of all sizes should place as much emphasis on content marketing as they do direct advertising.
2023 Advertising Spend & What This Means for 2024
Twitter became X. An unlikely double feature known as “Barbenheimer” hit the movie screens… and Australians’ love of soccer soared as the Matildas united a nation to finish…