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Explained: Copywriting & How It Can Benefit Your Business

Explained Copywriting

Get creative when it comes to your business’ advertising with words that establish a connection and communicates with your customers. At MM, we offer copywriting services to help transform your browsers into buyers and reel in potential customers.

What Is Copywriting?

Copywriting at its core, is designed to communicate with your customers and help raise awareness, engage, and sell.

The written words known as ‘copy’ are those seen in all types of advertising material, be that print/ online catalogues, digital (website ads), blogs, email banners, posters, out-of-home advertising such as billboards and so forth.

Why Copywriting?

Stay top of mind with your target audience and stand out from the crowd with words that speak. Copywriting falls under a category of non-direct marketing, known as content marketing. Copywriting and content marketing aims to speak to, inspire, educate and encourage consumers to take action (though that’s often not the end goal).

Brands that produce and share blogs enjoy an average 67% more leads per month than companies that don’t, not only that, over 70% of consumers say that they feel closer to a company as a result of content marketing (DemandMetric). The numbers speak for themselves, having well-written copy across your marketing will boost your brand’s presence.

Buying guide

More Than Just Selling

At MM, our writers can craft all elements of your business’ advertising and marketing needs. Below are just some of the many touch points and mediums of which human-centric copy is beneficial:

  • Product packaging and labels
  • Catalogues and product brochures
  • Website pages (for example, home page, about us, product pages and descriptions)
  • Website articles, also interchangeably called blogs
  • Digital web ads and banners
  • Email marketing (eDMs)
  • Video scriptwriting
  • Social media posts
  • Buying and how-to guides

Copywriting remains constant across marketing and advertising activity whether you want to embark with storytelling, educating, inspiring or simply engaging with your customers.

Getting the Right Balance

Anyone can write a sentence. But only a copywriter can expertly craft a line that speaks volumes, driven by intent with a targeted approach. Successful businesses operate with copywriting that is targeted, aligns with their brand and even takes into consideration external factors like the season or societal trends. For instance, a skincare business might send out hydration tips and best ways to use their product during the winter months across their email and social media platforms.

From start to finish, MM’s copywriters will find the balance of sharing the right information in a way that is considered, impactful and easy to understand. A polished piece of copy communicates effectively without having to say too much.

Writing for the Online Space

In the competitive online world, your business needs to stay relevant and front of mind. At MM, our writers write with Search Engine Optimisation (SEO) in mind, increasing your online presence and helping your business become more ‘readable’ by search engine algorithms, making it easier for your target audience to find you.

Aside from consumer-facing content like blogs and social media posts, our writers are equipped to drive traffic to your website with work in the backend. From writing short and snappy web meta descriptions that beg for attention or meta tags and catchy H1 (headers) that captures the essence of your content, web and SEO optimised copy should be an essential part of your strategy.


Cut Through the Noise

Working alongside our Performance team, through research and analysis, our writers use trending searches and highly ranked keywords relevant to your business to structure copy and content that has greater crawlability. What this means is that your brand’s content becomes easily spotted by search engine algorithms (like Google, Yahoo etc) and they’re seen by your customers.

The MM Copywriting Experience

When it comes to copywriting, quality of copy, the right tone of voice and consistency will elevate your activity. Our writers can help meet your business goals through compelling and carefully crafted short and long copy material, whether that’s product packaging to banners for social media or long-form blogs for your website.

Our highly engaged writers have a wealth of knowledge with years of expertise across the retail landscape, home and interior design, health and beauty and the non-for-profit sector. No matter how unique your needs are, we ensure a personalised experience with open lines of communication – from conception to direction, production, and execution

CONNECT WITH US to see how copywriting can add value to your business.

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