Amart x Steph and Gian: Outdoor Launch 2025

Every year, Amart unveils their highly anticipated new season of outdoor furniture, showcasing fresh designs and key trends to inspire customers ahead of spring. Building on the strong success of their 2023 brand evolution and their outdoor launch with Ronnie & Georgia in 2024, this year Amart wanted to elevate the campaign even further, creating a bold, aspirational moment that would cut through in a competitive market.

For the 2025 Spring Outdoor Launch, Amart partnered with The Block contestants and winners Steph & Gian as their brand ambassadors. As familiar and trusted faces within Australian homes, Steph and Gian brought a new layer of authenticity and relatability to the campaign. The challenge was to position Amart as not only accessible but also stylish and trend-forward, offering customers design inspiration alongside practical outdoor living solutions.

MM worked hand in hand with Amart to bring this vision to life, developing a suite of content that spanned video, social, and digital executions. At the heart of the campaign were a series of engaging styling videos featuring Steph and Gian, showcasing Amart’s versatile outdoor collections and demonstrating how to create aspirational yet achievable outdoor spaces. This approach ensured the campaign delivered both style-driven inspiration and actionable tips, strengthening Amart’s position as a leader in outdoor living.