Designer Appliances x Liz Tilley: Brand Ambassadorship
Designer Appliances x Liz Tilley
Designer Appliances is a leading provider of premium home appliances, renowned for its curated selection of innovative and stylish appliances. With a deep understanding of the evolving needs and aspirations of modern homeowners, they have established themselves as a trusted destination for those seeking to elevate their living spaces with top-of-the-line appliances that seamlessly blend aesthetics and functionality.
MM collaborated with Designer Appliance’s to concept their new branding campaign for 2023. MM recognised the value of brand ambassadors as a new and exciting approach to help elevate brand awareness and further solidify Designer Appliance’s footprint in premium home appliances.
Brand awareness and market presence in the kitchen and laundry space was the driving force behind Designer Appliance’s ambassadorship, with real estate and design expert, Liz Tilley becoming the new face for the brand.
This campaign addressed the need to further strengthen brand awareness and further showcase their extensive range of premium brands and appliances. The branding campaign allowed Designer Appliances to amplify their presence and lifestyle appeal through a series of aspirational videos, focusing on industry trends, styles and functionality.