Amart Signature Collection – Discover the New Niccolo Range
Creative
Overview
Amart has grown to become one of Australia’s leading furniture retailers, with an extensive network of physical stores nationwide, as well as a robust online presence. For over 50 years, Amart has been helping Australians transform their homes and have established themselves as a trusted name in the furniture market.
Creative
Project Scope
Amart introduced their latest product range, launching the newest addition to their premium Signature Collection. As part of the new product launch, Amart were looking to seize the opportunity to generate further hype around the new Signature Collection range through organic social content, captured on location with the new pieces.
MM took a collaborative approach, working closely with Amart to create content to be featured on Amart’s socials, website and eDM. The Niccolo collection includes pieces across bedroom, living and dining, featuring durable solid Mindi timbers with the perfect blend of sophistication and elegance.
Creative
Deliverables
- Creative concepting
- Production management
- Video asset creation
- Imagery