Designer Appliances x GRAYA: Brand Campaign

Creative

Designer Appliances x GRAYA

Brand Campaign

Designer Appliances is a leading provider of premium home appliances, renowned for its curated selection of innovative and stylish appliances. With a deep understanding of the evolving needs and aspirations of modern homeowners, they have established themselves as a trusted destination for those seeking to elevate their living spaces with top-of-the-line appliances that seamlessly blend aesthetics and functionality.

Creative

Project Scope

MM collaborated with Designer Appliance’s to conceptand produce their first branding campaign. MM recognised the critical need for a branding campaign, and the importance for creating a lasting, positive impression for Designer Appliances, establishing a strong position in the premium home appliance market.

The Designer Appliances branding campaign included apartnership with GRAYA constructions, an award-winning design Queensland design and development company. With GRAYA’s speciality in luxury residential projects and focus on innovation and superior design, and Designer Appliance’s range of premium home appliances, this partnership further amplifiedtheir presence and luxury appeal within the home design and lifestyle space.

The partnership between GRAYA and Designer Appliances provided the perfect location to shoot thenew branding campaign, showcasing Designer Appliance’s premium kitchen and laundry appliances within GRAYA homes within Southeast Queensland.

This campaign addressed the need to further strengthen brand awareness and further showcase Designer Appliance’sextensive range of premium brands and appliances.The partnership with GRAYA further amplified the brand’s lifestyle appeal through aspirational video content, showcasing the quality of these luxury homes and solidifying the importance of selecting premium home appliances to compliment.