Great Southern Bank: Brand Evolution Execution
Great Southern Bank
Brand Evolution Execution
For over 75 years, Credit Union Australia (CUA) had grown to become Australia’s largest customer owned bank. In 2021, CUA officially rebranded as Great Southern Bank embarking on a complete brand evolution with fresh investments into technology, ways of working and marketing.
With the rebrand underway, MM was tasked with the execution of this creative, involving multiple marketing mediums and branding collateral. To undertake a change of this size with thousands of documents, assets, and branding touch points needing to be reworked to the new style and guidelines was no mean feat. MM was able to play an integral part in the transition with GSB to ensure tight deadlines were met before their critical release dates. From internal and customer facing forms, brochures, posters, digital and HTML assets, presentation documents through to the classic deposit and cheque books.
It was through the success of completing this project that MM and the Great Southern Bank Creative Services team have built a strong relationship that still remains.