Amart x Carlene & Michael Duffy
A Collaboration to Inspire Beautiful Living Spaces

Creative

Overview

Amart has grown to become one of Australia’s the leading furniture retailers, with an extensive network of physical stores national wide, as well as a robust online presence. For over 50 years, Amart has been helping Australian’s transform their homes and have established themselves as a trusted name in the furniture market.

Creative

Project Scope

Having just recently undergone a major brand evolution, Amart was looking to seize their opportunity to further grow their brand awareness and consideration through style and quality. As part of the campaign strategy, Amart partnered with Carlene and Michael Duffy from The Block, a perfect pairing to further solidify their footprint in the furniture and home design space.

MM took a collaborative approach to the content creation for this partnership, working closely with Amart to create campaign content for Amart’s socials and website. The campaign primarily focused on social media platforms, showcasing Amart’s most popular home décor and furniture pieces, creating engaging and aspirational content.

The campaign heavily focused on design and styling, utilizing Carlene & Michael’s expert knowledge and allowed viewers to engage with content and become inspired. Creating a styled and design focused campaign allowed Amart to expand their audience online and further solidify their brand evolution, Life Styled.