Michael Hill Black Friday & Christmas Campaign
The Client
Michael Hill is one of Australia’s leading jewellery retailer renowned for their craftsmanship, quality and timeless design. The brand has grown into a trusted destination for fine jewellery across Australia, New Zealand and Canada, with a commitment to exceptional service and beautifully crafted pieces, from engagement rings to everyday essentials, Michael Hill continues to celebrate life’s special moments with their customers.
Project Scope
MM are thrilled to have partnered with iconic jeweller Michael Hill to deliver their extensive creative rollout across the critical Black Friday and Christmas campaign periods. Tasked with bringing their seasonal vision to life, MM managed the technical execution and deployment of a high volume of assets, ensuring brand consistency and high-impact delivery across every touchpoint in the Australian, New Zealand, and Canadian markets.
Our role focused on the precise rollout of a diverse media mix, ranging from high-performance paid social creative to a comprehensive Out-of-Home (OOH). This included everything from small-format street furniture to large-scale billboards, as well as digital web assets designed to drive conversion during the retail year’s busiest window. By bridging the gap between creative concept and market-ready execution, MM ensured that Michael Hill’s “New Era” branding remained seamless across all platforms.
A highlight of the festive season was the rollout of content for Michael Hill’s exclusive Christmas collaboration with Miranda Kerr. MM were responsible for the technical delivery of assets featuring the global ambassador, ensuring the elegance of the partnership was perfectly translated across social and digital channels. This project underscored our agency’s ability to handle high-volume, multi-channel executions with the speed and precision required for global retail leaders.
