The website build stretched to all arms of the business; Involving Accounts, Creative, Search, TV and Digital. This was a team effort, carried out in an ever-changing environment of scope, integrations & development.
A timely build that met deadlines and showcased the experience and expertise of the Digital team; The Scoping and Strategy development provided by the Digital team paved the way for a successful execution and delivery of the website.
After a few discovery sessions for their website rebuild, we uncovered that Midas’ POS/Planner system was heavily entrenched in multiple facets of the business.
We developed various custom solutions to support their business operational needs while complying with the requirements of their system, including a flexible online booking system, which delivered customer’s service bookings directly into the system in real-time via a SOAP API integration. Over time, as the needs of the business evolved, we evolved the booking functionality capabilities tailored to those needs.
Customers were presented with their closest store based on geolocation. Each store had a unique ID, store hours, unique service lead times & services available.
A purpose-built promotions content management & delivery system was built into the website to allow for Midas to pre-load their promotions into the website with scheduling to appear and disappear on specified areas of the website on designated dates.
In addition to service customers, the Midas website also supported operational parts of the business. A career opportunities hub was developed to list positions available for each store, with filtering and search capabilities. It also targeted prospective franchise owners, with a bespoke content funnel to provide information on becoming a franchisee, a subsequent store locator presenting available franchise locations through to lead capture forms.
The efficiency and quality of both the Creative and the TV Development Teams brought this website build and its’ promotions to life! The combination of all the hard work culminating in a modern, user friendly, booking first website that gives Midas the quality refresh it deserves.