National Product Review x Samsung 'The Frame' Campaign
Choose entertainment in style!
NPR x Samsung ‘The Frame’ Campaign focussed to reinforce Samsung’s premium positioning in the market whilst educating & building product awareness of the TV & Dolby Atmos Soundbar showcasing their exceptional features and benefits.
The campaign’s purpose extended to drive interaction and ultimately enhance the brand’s reputation amongst new and existing customers.
A robust strategy & creative conceptualisation led to formation of different communication collaterals that were deployed digitally throughout owned media, engaging eDMs, compelling Articles featured on NPR website, ran competitions for greater participation and video content with Sofie, capturing the versatility of The Frame that transforms from a TV to a piece of Art when switched off.
Immerse yourself in the clever TV Art!
MM seamlessly collaborated with NARTA and Samsung to put together a dynamic strategy to reach out to potential customer base. This was executed effectively through informative content featuring Samsung’s exquisite lifestyle range and its impact on home viewing experience urging readers to click through NPR’s platform for an in-depth exploration of the product offering.
The Frame TV flawlessly integrates in modern spaces with its textured matte finish, resembling art on the wall, epitomising ‘home as an art gallery’. And the same has been captured in creatives designed by MM.
The intention was to keep Samsung’s lifestyle & OLED range at top of mind for audiences in the market seeking inspiration while also emotionally conveying the message of ‘Make moments at home, visually beautiful!’
Transforming home walls
The content is kept crisp and to the point highlighting the USP of having TV turn as a part of your home décor when not in use. A subtle inclusion of cross selling soundbar and other product features leads in the reader to have a look of the products on NPR website.