Costco Australia 2023 Logo Book

Creative

Costco Australia

2023 Logo Book

Costco Australia is a leading membership-based warehouse retail company that brings together the best of wholesale shopping with exceptional value and a unique shopping experience. As a subsidiary of the renowned Costco Wholesale Corporation, Costco Australia operates multiple warehouse clubs across the country, catering to a diverse range of customers. Costco Australia dedicated to providing members with access to a wide selection of high-quality products at unbeatable prices. Costco’s warehouses are vast and efficiently designed to house an extensive range of merchandise, including groceries, electronics, appliances, furniture, automotive supplies, and much more. Costco is a one-stop shopping destination for consumers of all walks of life.

Creative

Project Scope

Costco Australia engages in a variety of print marketing activities to promote its brand, attract new members, and drive sales, one of these key activities being the annual Logo Book. The Costco Logo Book is a branded information booklet distributed to Costco warehouses nationwide for distribution to customers. The Logo Book is an integral part of the Costco marketing strategy as it showcases the range of brands, services, departments, product categories and business opportunities that Costco offers its members and suppliers.

MM is involved end to end with the creative production, print and distribution of the Logo Book, with the content and design being updated yearly with high quality images photographed on location at one of the Costco warehouses by our team. The photography styles organised include individual product shots, wide-angled warehouse/departments shots, flat lay styled images for food and lifestyle images with staff.

Print and distribution are also managed by MM, with 200,000 copies of the Logo Book being printed on a high-quality gloss finish and distributed to warehouses across Australia, as well as copies being sent 206 international vendors in 2023.