SMEG Look Book
Creative
SMEG
2023 Look Book
With over 70 years of design and technology knowledge, Smeg are internationally renowned for their innovative appliances. Their passion and vision for seamlessly integrating technological sophistication with functional quality play a huge role in overall cooking and entertaining experience. Dedicated to reliability and attention to usability, Smeg carry out stringent testing on all products to ensure that they not only are easy to use but intelligently manage energy consumption. Easily recognisable bright colours and aesthetics aside, Smeg have proven their excellence in household appliances.
Creative
Project Scope
MM were tasked with creating a 50-page brochure featuring the Smeg Linea range of products. The brief was to translate the simplicity and sophistication of the Linea range technology to creative digital design. MM made sure to create concepts that aligned with Smeg branding, specifically the silver and black tones that the product range embody. Minimal, modern, and elegant lines, elements and layouts have been used, with occasional bursts of colour to tie in the overall Smeg aesthetic to bright colour. MM’s inhouse content team were involved in the project to source additional imagery and highlight features to ensure all consumers were well informed of the product range.
Creative
Project Details
- Creative concepting
- Production of A4 50-page brochure
- Copywriting
- Content and data management