SMEG Look Book
2023 Look Book
MM were tasked with creating a 50-page brochure featuring the Smeg Linea range of products. The brief was to translate the simplicity and sophistication of the Linea range technology to creative digital design. MM made sure to create concepts that aligned with Smeg branding, specifically the silver and black tones that the product range embody. Minimal, modern, and elegant lines, elements and layouts have been used, with occasional bursts of colour to tie in the overall Smeg aesthetic to bright colour. MM’s inhouse content team were involved in the project to source additional imagery and highlight features to ensure all consumers were well informed of the product range.