Paid Social Media Services
Paid Social Media
That Connects and Converts
At Media Merchants, we design paid social campaigns that cut through the noise and connect with your audience where they spend their time. By blending creative storytelling with precision targeting and the power of first-party data, we deliver campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, TikTok, and more, turning awareness into action and engagement into measurable growth.
We harness your owned, first-party data to build high-value audience segments, enrich targeting accuracy, and deliver more personalised ad experiences. Whether it’s retargeting past customers, excluding existing buyers from acquisition campaigns, or leveraging CRM data for lookalike audiences, our data-driven approach ensures your campaigns reach the right people at the right time, while maintaining full compliance with evolving privacy standards.
Our Key Focus
Expert Certified Facebook & Instagram Advertising
From eye-catching carousel ads to immersive video campaigns, our Meta-certified specialists build strategies that engage audiences at every stage of the funnel. With advanced audience targeting, remarketing, and conversion optimisation, we help you maximise ROI across Facebook and Instagram.
LinkedIn Advertising
Ideal for B2B marketing, LinkedIn offers unmatched access to professional audiences. We create campaigns that position your brand in front of decision-makers with tailored content, whether it’s lead generation, event promotion, or brand awareness.
TikTok & Emerging Platforms
For brands seeking to reach younger, highly engaged audiences, TikTok and other emerging platforms provide powerful opportunities. Our team develops creative-led campaigns that match the fast-moving, authentic style of these channels while driving measurable business outcomes.
Data-Driven Optimisation
Every campaign we run is backed by data. We continuously test ad creatives, refine targeting, and optimise budgets to ensure your paid social spend delivers maximum return. Transparent reporting gives you a clear view of performance, from engagement metrics to conversion rates.
How We Use First-Party Data
In a privacy-first digital landscape, first-party data is your most valuable marketing asset. We help you unify and activate this data across paid social platforms to:
- Build richer audience profiles and improve segmentation
- Enhance targeting precision with CRM and website data integration
- Create lookalike audiences for scalable acquisition
- Suppress irrelevant or existing audiences to reduce wasted spend
- Track conversions accurately using Meta CAPI and TikTok Events API
By leveraging your data effectively, we turn insights into smarter decisions and deliver measurable business growth while ensuring full data security and compliance.
Our Paid Social Media Services
We provide end-to-end paid social management, combining creative expertise with data-driven execution to help you grow.
Our services include:
- Facebook & Instagram Ads: carousel, video, reels, and story placements
- LinkedIn Ads: sponsored content, InMail campaigns, and lead gen ads
- TikTok Ads: creative-first campaigns tailored for younger audiences
- Audience segmentation and retargeting strategies
- Conversion tracking (including Meta CAPI and TikTok Events API) and detailed reporting
- A/B testing for creative and audience optimisation
- Cross-platform paid social campaign management
- First party data ingestion and targeting / suppression strategies
- E-commerce sales, lead generation and brand campaigns
- New customer acquisition and growth strategies
Why Choose Media Merchants for Paid Social?
Platform-certified specialists with expertise across Meta, LinkedIn, and TikTok
Creative-led strategies designed for high-impact engagement
Tailored campaigns aligned to your audience and objectives
Transparent performance reporting focused on results that matter
Let’s Talk Paid Social
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