At Media Merchants, we are committed to helping brands make smarter investment decisions through data-driven media strategies. We are proud to be featured in MI-3’s recent article, which explores how Media Mix Modelling (MMM) helped Endota strengthen its brand and optimise marketing investment.
The article highlights the evolving role of media measurement and strategy in driving stronger marketing outcomes. Media Merchants was recognised for our role in delivering impactful solutions that align with long-term brand building while ensuring data-driven investment decisions.
As highlighted in the coverage, Endota partnered with Mutinex’s Market Mix Modelling (MMM) to unify marketing data, uncover true channel ROI, and forecast future investment scenarios. Media Merchants worked closely with Endota to translate these insights into actionable media strategies, ensuring that every marketing dollar was invested where it delivered the greatest value.
This collaboration allowed the team to move beyond debates about the “right” media mix and instead focus on strategies that balanced short-term sales with long-term brand equity. By combining advanced analytics with hands-on media expertise, we helped turn data into decisive action.
This recognition reinforces Media Merchants’ commitment to supporting brands with strategies that are not only creative and engaging but also measurable and sustainable. Our work with Endota is a clear example of how data-driven decision-making, combined with media planning expertise, can deliver both immediate impact and long-term growth.
We continue to partner with leading brands to sharpen their marketing effectiveness, strengthen their market presence, and build lasting brand value.
Read the full MI-3 article here: How MMM helped Endota grow brand strength and prioritised investment.
