Influencer Management

As a dedicated partner in brand growth, MM provides a refined framework for influencer management designed to connect brands with their audiences through purposeful, high-impact storytelling. MM’s approach moves beyond simple talent sourcing; acting as the strategic link between your brand’s objectives and the creative power of influential voices both nationally and regionally. By curating bespoke creator partnerships and overseeing every facet of the campaign lifecycle, MM ensures your messaging remains authentic, ‘social-first’ and consistently aligned with your broader retail goals.

Amart Black Friday x Boxing Day Campaign

Amart engaged MM to support their Black Friday and Boxing Day sale periods with a suite of creator-led content designed to increase visibility, drive purchase intent and spotlight key products during Black Friday and Boxing Day promotional periods.

MM managed the influencer campaign end to end, developing a tailored creator strategy, sourcing and securing talent, and overseeing all contracts and negotiations. We curated an on-brand shortlist of creators, coordinated outreach, usage approvals, product delivery, in‑store visits and produced detailed creative briefs to ensure consistent messaging and visual direction. Throughout production, MM worked closely with each creator, to maintain alignment with campaign objectives, resulting in polished, high performing content delivered seamlessly from start to finish.

HOTA x La Clique Influencer Campaign

MM partnered with Gold Coast’s Home of the Arts (HOTA) to drive digital hype and ticket sales for the high-energy production of La Clique. Entrusted with the end-to-end management of the influencer campaign, our team handled everything from talent sourcing and contract negotiation to comprehensive creative direction, ensuring every piece of content felt both authentic to the creator and aligned with HOTA’s premium brand standards. To reach a trendy 20–30s demographic, we curated a shortlist of the region’s most engaging voices, including Rachelle (The Gourmet Blonde), Jake and Bella Messina.

The campaign generated a massive wave of organic reach and high-intent engagement. MM managed the entire ecosystem, from the initial brief to the final edit and allowing the HOTA team to focus on the production while we handled the complexities of talent and content. By choosing MM, clients gain a partner that doesn’t just book talent, but strategically engineers brand love and measurable commercial success through high-end, lifestyle-led storytelling.