MM x Zarraffa’s Cookies and Cream Campaign
The Client
Zarraffa’s Coffee is an Australian specialty coffee brand known for its premium, ethically sourced coffee and innovative drive-thru service. Founded in 1996, the brand has grown into a beloved national chain with a strong focus on quality, convenience and community.
Project Scope
MM Collaborated with Zarraffas Coffee to launch the 2025 Summer drink range, with a hero focus on the new and refreshing Cookies and Cream products. Rolled out across multiple channels, the campaign drove strong awareness and trial while positioning Cookies & Cream as the season’s go-to drink. Through integrated strategy, media planning and creative execution, MM elevated the product story and delivered a cohesive campaign across multiple touchpoints.
To maximise visibility within key trade areas surrounding Zarraffa’s stores, the campaign employed a strategic mix of media formats. Audio placements were delivered across metropolitan and regional radio networks, complemented by Spotify activity to ensure broad reach and strong frequency.
Alongside the media strategy, MM managed creative execution, producing assets across multiple channels. This included a dedicated shoot day to capture hero product footage and lifestyle content. MM developed a comprehensive social content series tailored for Meta and TikTok as well as BVOD, optimised for programmatic video. This holistic approach ensured a cohesive, impactful and high performing creative rollout across the entire campaign.
PROJECT DETAILS
Out-of-home was executed across both programmatic and static billboards to ensure wide visibility. Digital advertising included programmatic VOD and display, supported by an extensive social media push using both video and static assets across Meta.
Influencer marketing added an additional layer of authenticity and reach, featuring collaborations with personalities such as Bianca Krigovsky, further amplifying the campaign’s momentum.
