Chris Ernst, former Ikon Communications managing director, has joined Media Merchants in the newly-created role of commercial director.
“The appointment of Chris is a pivotal part of our strategy,” said Media Merchants managing director, James Fitzgerald.
The role will see Ernst work closely with media director, Justine Butler, as the agency looks to take advantage of its full-service model for retailers and brands.
Media Merchants has offices across Sydney, Melbourne and Brisbane. In late 2018, it added Endota Spa to its Melbourne portfolio.
Ernst previously worked in the UK and Australia with clients such as Coca Cola, Bunnings and Flight Centre. He finished up as managing director of Ikon in December 2018.
“I’m thrilled to be joining one of Australia’s most respected independent agencies,” Ernst said.
“James and his team have built a business with defined values, an engaged and aligned team and trusted client and partner relationships. I can’t wait to get started.”