Compassion Australia has appointed Media Merchants as its digital media partner across paid search and paid social in Australia.
The appointment follows an initial period of collaboration in which Media Merchants identified growth opportunities across Compassion Australia’s digital activity, leading to early performance improvements and clearer measurement across key channels.
Media Merchants will be responsible for driving performance across search and social, supporting Compassion Australia’s focus on scalable, accountable digital growth as it looks to expand reach and supporter engagement across the region. This work will support the continued growth of Compassion Australia’s brand, helping connect more Australians with its mission to support children living in extreme poverty.
Steve Baird, CMO at Compassion Australia, said the decision was driven by both capability and alignment.
“Media Merchants demonstrated a strong understanding of our objectives early on and were able to identify opportunities that delivered improved results quickly. Their approach to performance and measurement, combined with a clear alignment on values, made them the right partner as we continue to invest in digital across Australia.”
Michael Gee, Managing Director at Media Merchants, said the partnership reflected a broader focus on working with organisations aligned to the agency’s values.
“Compassion Australia is an organisation with a clear mission and strong integrity, which aligns closely with how we operate as an agency. We’re increasingly focused on partnering with organisations where there’s alignment not just on performance objectives, but on values and purpose as well. Supporting Compassion across search and social in Australia is a partnership we’re proud to be part of.”
Together with a series of new client engagements, strategic hires and organic uplift across existing accounts, the Compassion Australia win underscores Media Merchants’ continued growth trajectory in search and performance.
Michael Gee
Managing Director
michael@mediamerchants.com.au
0401 673 087
