The ad was directed by Grant Matthews, known for his work for MasterCard, Ray Ban, SMH, Pantene and Arnott’s.
The ad is supported by a fundraising campaign across Priceline’s 330 stores, and also print, online and DM targeting Priceline’s 3.6m clubcard members.
Amanda Connors, Priceline’s marketing director, said: “Since we introduced The Priceline Sisterhood earlier this year, we’ve been able to see firsthand the stories of support, friendship, strength and inspiration that come from the great work each of our charity partners do. We wanted to find a way of capturing and sharing these stories with all Australians to encourage them to show their support and get behind these fantastic causes.”
[1] Source Mumbrella
