Betta Home Living Performance Marketing
Betta Home Living
Customer Growth
Betta Home Living is an independent retail franchise group, supplying to market quality home appliances and furniture across Australia. With over 160 independently owned stores Australia wide, Betta Home Living are known for their service excellence and extensive range of furniture, home and consumer appliances both in-store and online.
Project Scope
In the dynamic and competitive retail market, Betta Home Living’s business objective involves driving traffic and sales in-store and online. Betta Home Living have enlisted Media Merchants with the task of delivering exceptional SEM and SEO results to drive growth to the business.
Year after year, the MM Performance team have delivered, with impressive growth in online revenue, as well as website and in-store traffic. By utilising a combination of SEM and SEO methods across national, local and hyper local levels, the MM Performance team were able to exceed Betta Home Living’s business objectives by increasing year on year sales growth, improve the quality of traffic to the website, boost the conversion rate and surpass monthly targets.
Project Details
Recent highlights include:
- Exceeding all monthly ROAS targets
- Implementations of local SEO and SEM campaigns, driving calls, foot traffic and in-store sales
- Consistent online conversion growth exceeding monthly targets