Designer Appliances Performance Marketing
Designer Appliances
A proud member of Betta, Designer Appliances is the first-choice destination for premium kitchen and laundry appliances. For over 7 years, Designer Appliances have been supplying to market a wealth of experience and high-quality kitchen, cooking and laundry appliances from well-known brands including Smeg, Electrolux, Fisher & Paykel, Asko, ILVE, Miele and more.
Overview
With its unique luxurious appeal in a highly competitive retail landscape, Designer Appliances has appointed the Media Merchants Performance team to optimise and drive business growth.
The Media Merchants Performance team have produced impressive results by utilising advanced performance media strategies and targeting methodologies to meet business objectives. Over the past couple of years, the Performance team have been able to produce a reduction in Designer Appliances’ CPM, as well as improve traffic quality to the website. A rise in website traffic further propelled the conversion rate and sales both in store and online. With the help of Media Merchants’ Performance team, Designer Appliances has also enjoyed an increase in store footfall and enquiries.
Project Details
Recent highlights include:
- Consistent scaling of conversion value and exceeding targets while reducing cost per conversion (CPC)
- High overall conversion rate during strategic sales and product spotlight campaigns designed to target key audiences
- Multiple Google channels and strategies utilised to increase brand awareness, driving online and in-store sales growth