Flash sale promotions have proven to be a strong way to create a sense of urgency, drive new and existing customer traffic, ultimately resulting in increased conversion. Running for 12 hours only (7pm to 7am), the Good Price Pharmacy Warehouse After Dark Sale was no different!
Media Merchants created, produced, developed and deployed the following campaign assets included was:
• 1x eDM
• 1x website home page slider banner
• 1x social media post and video
• 1x icon which was applied to all product thumbnails and product pages across the Good Price Pharmacy Warehouse website
1x teaser eDM which was sent primarily to generate hype, excitement and increase awareness around the upcoming promotion.
Being a flash sale, MM needed to ensure that the campaign creative was both simple and as attention grabbing as possible. Incorporating 2 GIFS – a tag calling out the offer and the promo code flashing.
Overall, the campaign was a success and reinforces that strong creative and offers are key in increasing sales.
Visit the Good Price Pharmacy Warehouse website here.