Skip to content Skip to footer

Media

Channel strategies and trading to harness
a diverse and dynamic media landscape.

Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape
Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape
Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape Channel strategies and trading to harness a diverse and dynamic media landscape
Media

Channel Strategy

Insight, ingenuity and industry experience lead our team in the development of client channel strategy. We understand the importance of optimising every touch point in a highly fragmented media landscape.

Navigating a balance of emerging formats with traditional mass, to connect with the right audience for your business goals and in the right moments to inspire action. Ingenuity in using dynamic formats, timing and message relevance to meet the challenge of attention scarcity and competitor share of voice.

Media Channel Strategy
Media Trading
Media

Trading

Applying rigorous analysis of channel performance to negotiate and trade dynamically to take advantage of both trading conditions and changing network ratings.

MM offers the assurance of access to consortium base rates via OMG, but the hustle and know how to trade well beyond this and with our client’s campaign and audience ultimately dictating optimal network and media shares.

Media

Implementation & Reporting

Campaigns are only effective if executed to plan and monitored with diligence. Well-resourced teams ensure focus within the implementation stage of client campaigns is as high as it is during planning and trading. Mid campaign monitoring safeguards investment and the ability to optimise in real time.

This is enhanced by MM staff tenure being well above industry standard. You have consistency in your agency team to ensure stability during the campaign process.

Professional woman sitting at desk and connecting with her computer, she is working from home
The Care Factor
Media

The Care Factor

Easy to say, but sadly not always the reality. A crucial component to client success is the human investment that goes behind the monetary one. MM teams are dedicated to their clients and portfolios, with a passion to perform and pride in their work.

Recognition and exemplary conduct from leadership down at MM instils this as a vital part of our culture. It becomes the most valued asset to our clients.

Work

Media Campaigns

Media merchants Designer Appliances Liz Tilley
Designer Appliances x Liz Tilley
MM collaborated with Designer Appliance’s to conceptualise and execute their new branding campaign to showcase their premium home appliances, featuring Liz Tilley.
Media Merchants TerryWhite Chemmart Dedicated To Care
TerryWhite Chemmart ‘Dedicated to Care’
Working in collaboration with appointed creative agency partner, VMLY&R, and our client TerryWhite Chemmart, Media Merchants developed a total TV media strategy to launch the “Dedicated to Care”…
Media Merchants Designer Appliances Graya
Designer Appliances x GRAYA
Designer Appliances is a leading provider of premium home appliances, renowned for its curated selection of innovative and stylish appliances.
Media Merchants Canon EOS 5D Mark DSLR Launch
NPR x Canon EOS M50 Mark II Mirrorless Camera​
To support the launch of the new Canon EOS 5D Mark DSLR camera, MM worked together with Narta and Canon to develop a TVC and digital video content…
News

Latest News

Explained Copywriting
Explained: Copywriting & How It Can Benefit Your Business
Get creative when it comes to your business’ advertising with words that establish a connection and communicates with your customers. At MM, we offer copywriting services to help…
Australian berries
Berry Tasty: MM Partners with Berries Australia for Australian First ‘Berry Basket’ Campaign
The new “Berry Basket” campaign is the first work by creative and production agency, Media Merchants, after the agency was successfully awarded Berries Australia creative in a competitive…
MM-Change Makers Team Session-thumb
MM Sydney Tackles Sustainability, Supports Clean Up Australia
The MM Sydney team recently banded together to focus on sustainability with their end-of-month team ‘social event’. Team building with a difference, MM Sydney engaged with Claire Turner…
Industry Leaders. Passionate. Responsive.
Media   Performance    Digital   Creative   Content

mediamerchants © 2024. All rights reserved.