Our friends at Beko were looking to drive NeoFrost™ refrigerators during the key summer sales period. MM teamed up with Fruit Only to develop the “Beko Eat Fresh Everyday” campaign, a NARTA exclusive promotion that gifted customers a Bonus Fruit Only Voucher to spend at Fruitonly.com.au with the purchase of any Beko NeoFrost™ Refrigerator. The nationwide campaign required an emphasis on NeoFrost™, the incorporation of the tagline “Eat Fresh Everyday” and to create brand awareness around Beko as a top refrigeration brand in the Australian market.
Working closely with Narta and Beko, we developed a fun, fruity and summer themed microsite that includes brand elements of both Beko and Fruit Only. The microsite acted as the primary marketing portal for the campaign and was produced, developed and managed by MM. The responsive microsite incorporated a parallax design which was further enhanced with animated fruit navigation throughout the pages. The site also included a section dedicated to NeoFrost™ products to provide customers with more information regarding the feature.
The retailers that we worked alongside for this campaign are: 2nds World, Betta Home Living, Bing Lee, Bi-Rite, Camberwell Electrics, Coogans, Elite Appliances, e&s, JB Home, Kambos, Mitchell and Brown, Radio Rentals, Retravision, RT Edwards, Spartan and Whitfords.