Retravision has been the pioneers of Christmas Giveaways in the West and wanted to continue the rewarding and socially engaging customer experience in the festive season of 2017. The 24 Days of Christmas promotion effectively utilises the Christmas feel while incorporating the message for customer involvement. It offers the chance for a prize (or group of prizes) to be won everyday through December with a Major and Final prize drawn on Christmas Day. The prizes included a Holden car and a number of white good appliances valued at over $26K. Digital, social and print media platforms were used to successfully acquire new interest as well as continue the popularity of the promotion. The promotion focused heavily on digital content with MM building and managing the 24 Days of Christmas microsite and all accompanying digital assets. Social media, in particular Facebook, was a strong channel used for the promotion as it was a direct gateway to register for the completion online. This campaign included: Digital, Television Ads, Radio Ads, Social Posts, Point of Sale + In-store advertising and a Micro-site.