Like most retailers, Father’s Day is one of the key sale periods of the year for Shaver Shop. Based on the brief supplied, Media Merchants put together a creative concept that would grab customers attention and could be adapted per medium to ensure consistency.
Overall, a 16 page catalogue, in-store POS, 4x GIF based eDMs, 2x 30 second TVCs (airing during the AFL and NRL) and an array of social media and digital assets were produced.