Sunbeam has built its reputation on providing reliable, top quality home appliances to Australian families. With this brand credibility and high market demand for small appliances in May, MM worked with NARTA to come up with an exciting promotion that would coincide with Mother’s Day. The brief required the campaign to drive category growth, increase brand awareness and most importantly, offer customers a great Gift with Purchase that mums would love on Mother’s Day.
By understanding the simple fact that every mum loves flowers – we teamed up with NARTA, Sunbeam and Roses Only, to create the Sunbeam Loves Your Mum promotion. In this NARTA exclusive campaign, customers would simply purchase selected small appliances from the Sunbeam range at participating retailers to receive a bonus $100 Roses Only voucher, applicable for use on any product on rosesonly.com.au
The primary marketing platform for the campaign was a MM produced, developed and managed microsite. Artwork for the website – in addition to all campaign material – was designed by Media Merchants and provided equal exposure to both associated brands.