Taste Magazine Promotion

Taste Magazine Promotion

Taste.com.au’s ‘Bake the Issue’ is a hugely popular campaign that allows brands to promote their products with an exciting competition and recipe mentions across print, digital and social media platforms. Teaming up with V-ZUG, a Swiss market leader for household appliances, MM worked together with Taste to manage a highly successful campaign that kicked off with the August issue of the #1 food magazine in Australia.

The campaign ran across print, digital, in-store POS and PR campaigns; all which promoted the ‘Bake the Issue’ competition where readers would send thorough snaps of their delicious Taste.com.au recipe recreations for their chance to win an amazing V-ZUG kitchen packaged. The competition garnered wide spread attention, making the campaign highly successful for both Taste and V-ZUG.