Westinghouse ‘New Cooking Range’ TVC

Westinghouse ‘New Cooking Range’ TVC

Our objective was to develop a TVC that adhered to the Westinghouse kitchen brand, culture and product range. Utilising Westinghouse’s range of lifestyle image stills, Media Merchants created a TVC that focused on key Westinghouse themes, including ‘practical’, ‘clever’, ‘family’ and ‘new cooking range’. On top of this, we included a current Westinghouse promotion to create more incentive for customers to choose Westinghouse.

TVC

TVC