The Nespresso VertuoPlus and National Product Review campaign was a key project in driving awareness of the new VertuoPlus range as well as building credibility of NPR with the affiliation of well known coffee brand. This campaign included filming a bespoke Sofie and National Product Review feature video that highlighted the key lifestyle benefits of the new range. There was a strong above the line media campaign that included FTA and STV, programmatic display, YouTube Pre roll and Facebook advertising. To complement this, there was also an eDM execution, various social posts and a Nespresso VertuoPlus giveaway running alongside the ATL campaign, to further gain awareness and hype around the new range and NPR.
Nespresso were so impressed by the execution of the creative and TVC that they increased the media budget by 84% and extended the campaign for another week leading into Christmas. Following on from the success of the 2017 campaign, Nespresso have also locked in another Nespresso VertuoPlus media campaign for Mothers Day 2018.